Making the Holidays Work for Your Gym

The holiday season can be both the most joyful and the most challenging time for fitness centers. Members’ routines get disrupted by travel, family gatherings, and endless holiday treats, leading to a temporary dip in attendance.
Give Your Members HIIT Without the Hurt

HIIT remains one of the most effective and in-demand training methods in fitness. But for many members, high-impact workouts simply aren’t realistic.
From Data to Decisions: Turning Club Metrics Into Smart AI Insights

If you’re like most REX members, you already have more on your plate than time in the day.
AI as Your Silent Partner: How ChatGPT Can Save 10 Hours a Week in Club Operations

If you’re like most REX members, you already have more on your plate than time in the day.
SHC Will Help You Turn Recovery Into Revenue – and New Members
Smart Health Clubs (SHC) will help you transform recovery services into a growth engine for your club. Instead of recovery zones being overlooked, SHC makes them a powerful draw for both current and prospective members.
Webinar: How To Prepare For Agentic AI

Join Terry Woods from HireBOB.ai for our September webinar designed exclusively for REX Roundtables members, gym owners and fitness businesses.
When it comes to marketing, think smart.

If you’re choosing marketing partners based on price alone, it’s time to rethink. The cheapest marketing isn’t the most cost-effective — the smartest marketing is the most profitable.
A New Chapter: Better Tools for a Changing Fitness Industry

After more than 30 years specializing in risk management for health clubs, I’ve joined World Insurance Associates to deliver broader protection for today’s more complex fitness businesses.
Biomechanics That Build Loyalty. Durability That Builds Business
For gym owners and coaches, equipment isn’t just an investment—it’s a reflection of your standards. When machines break down, so does trust.
How to Keep Clients Hydrated, Safe, and Motivated in the Heat

When summer hits, your gym floor can start to feel more like a sauna—and not the relaxing kind. Whether you’re running outdoor boot camps or just dealing with a less-than-breezy indoor space, heat and humidity bring some extra challenges.
Why Summer Hurts and How Smart Retention Solves It
Summer challenges gyms—attendance drops, engagement dips, and revenue can stall. With the right approach, this can become a season for deeper member loyalty and community connection.
What Makes REX Different From Other Educational Events?

Having recently concluded the first annual REX Leadership Academy in NY, I am reminded once again what a unique opportunity Rex Roundtables offers.