[vc_row css=”.vc_custom_1459507957386{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_empty_space][stm_quote quote=”Why Summer Hurts and How Smart Retention Solves It” image=”8596″ author_name=”Referrizer”][vc_empty_space][vc_column_text css=”.vc_custom_1754550146926{margin-bottom: 20px !important;}”]
Summer challenges gyms—attendance drops, engagement dips, and revenue can stall. With the right approach, this can become a season for deeper member loyalty and community connection.
- Spot At-Risk Members
Check attendance and digital engagement weekly. Reach out personally when you notice absences. - Personal Outreach
Send quick messages with workout tips or highlight new online classes to keep all members active, wherever summer takes them. Hi [Name], Missing your energy! Try our new virtual classes—they’re perfect for vacations or busy weeks. Want more info? Just reply! - Add Seasonal Value
Offer outdoor, hybrid, or themed classes with fun challenges. Encourage referrals and reward members for maintaining both in-person and online engagement. - Flexible & Family-Friendly Scheduling
Adjust class times for summer routines. Roll out short lunchtime or virtual family workouts—especially useful for parents juggling kids on break. Hi [Parent], School’s out! We’ve added online family and express workouts you can do at home—no child care needed. Reply “SUMMER” for the schedule! - Automate Consistent Communication
Use automated tools for reminders, updates, and personalized invitations to your virtual classes—making every member feel seen and supported.
With these simple tactics, summer becomes a time to strengthen relationships and inspire members to stay committed.
Special Offer for Rex Members:
Get 5,000 free SMS credits from Referrizer to help you reconnect and grow retention this summer! Book a demo to claim your credits and get a tailored strategy for your best season yet.
[/vc_column_text][vc_row_inner content_placement=”middle” css=”.vc_custom_1711467237207{margin-bottom: 39px !important;}”][vc_column_inner][vc_separator color=”blue”][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1452700243026{margin-bottom: 39px !important;}”][vc_column_inner][vc_column_text css=”.vc_custom_1722844614967{margin-bottom: 20px !important;}”]About REX Roundtables
REX is designed specifically for business owners and executives who are passionate about getting better and achieving dramatically better results. A REX Roundtable is a personal, advisory board composed of 15-18 smart and successful individuals who meet regularly to help each other improve the performance of their business and the quality of their personal lives. REX carefully crafts the chemistry of each Roundtable so there are no competitors, strong similarities, yet a broad range of complementary expertise among the members. Founded in 1989, REX has over 250 members with 2,700+ clubs in more than 25 countries.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/4″ offset=”vc_hidden-sm vc_hidden-xs”][stm_sidebar sidebar=”573″][/vc_column][/vc_row]