Roundtables for
Sales Managers &
MArketing Directors
Sales managers and marketing directors are on the front line of growth; responsible for driving leads, closing memberships, and keeping the pipeline full. It’s a high-pressure role with a short memory for yesterday’s wins and an unforgiving eye on today’s numbers.
The real question isn’t whether you can hit your targets. It’s whether you have access to the strategies, benchmarks, and peer perspective that separate good months from great ones.
REX Roundtables connect sales and marketing leaders across non-competing clubs to share what’s actually driving acquisition, conversion, and retention; so you stop guessing and start growing.
REX Members Outperform the Competition
These aren’t outliers. REX Roundtable members consistently outperform the industry year over year — not only because they’re exceptional individuals, but because they operate inside a system designed to sharpen strategy, demand accountability, and share what actually works.
The outcome is higher retention rates, stronger leadership, and a significant edge over competitors.
[ebitda]
22%
REX member Club avg.
Compare to just 8% [EBITDA] for a non-REX health club
What happens at a roundtable?
Field Trips
Visits to forward-thinking clubs and businesses with lessons applicable to your operation.
Best Practices
Deep dives into key areas — marketing, sales, hiring, PT, small group exercise — where members review and improve each other’s approach.
Wind Tunnel Testing
Members facing critical decisions present their plans to the group for challenge, refinement, and stress-testing before they act.
Shared Metrics
A standard set of financial and operational KPIs reported monthly in a secure platform, allowing you to benchmark against peers and be held accountable to improvement.
REX Business Reviews
A comprehensive 2–3 hour review of every aspect of your business, including future plans. Conducted for each member every few years.
Marketing Wins & Losses
Shared at every meeting, building a running pool of real-world ideas that members can draw from immediately.
Member-Driven Agenda
Each session’s agenda is built from the actual challenges and opportunities your group is facing — not a preset curriculum.
Is this roundtable right for you?
REX Health Club Roundtables are designed for a specific kind of director. This checklist reflects the profile of members who get the most from the experience — and what we ask of everyone who joins.
You're a strong candidate if:
If you check any of the boxes, there’s a good chance REX will be one of the best long-term investments you make in your business. Spots in each roundtable are limited, and groups are built for chemistry and compatibility, not just headcount.