Webinar: Instinctive Insights Fitness Club Marketing Trends

The marketing landscape for fitness clubs transformed significantly between 2023 and 2024. Our comprehensive data analytics have identified measurable shifts in channel performance, acquisition metrics, and overall marketing efficiency.

Who Are REX Members?

I was recently asked to write a proposal for a new REX Roundtable in Australia, and the company I’m working with hit me with a beauty of a question: “So who would be a REX member?”

EGYM Genius: The future of club success

The fitness industry is evolving fast, and staying competitive requires smarter, more efficient solutions. EGYM Genius is an AI-powered technology that connects gym equipment—both digital and analog—into a seamless, hyper-personalized workout experience.

Digital Signage: Enhancing Your Members’ Fitness Journey

Today’s fitness members expect a seamless, intuitive experience from the moment they walk through your doors. Digital signage transforms how members interact with your facility, delivering real-time information exactly when and where they need it.

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