Webinar: Instinctive Insights Fitness Club Marketing Trends

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Instinctive Insights Fitness Club Marketing Trends

The marketing landscape for fitness clubs transformed significantly between 2023 and 2024. Our comprehensive data analytics have identified measurable shifts in channel performance, acquisition metrics, and overall marketing efficiency.

Instinctive Insights CEO Jeramy Fishel presents our Annual Study of Fitness Club Marketing Trends, comparing critical year-over-year metrics that directly impact your bottom line.

This data-driven presentation will include:
➡️ Channel performance (2024 vs. 2023) for Google Paid Search, META, YouTube, programmatic display, and direct mail.
➡️ New-member acquisition cost fluctuations (more vs. less expensive) across platforms.
➡️ A clear view of the macro shifts happening across major marketing channels, and what fitness clubs can and should do.
➡️ Actionable intelligence you can apply right away to your business is great.

The smartest conversation about your marketing might be the one you haven’t had yet. Access the recording and slides below to learn more about what we’re seeing across hundreds of club brands and locations across the United States and Canada.

[formidable id=49][/vc_column_text][vc_row_inner content_placement=”middle” css=”.vc_custom_1711467237207{margin-bottom: 39px !important;}”][vc_column_inner][vc_separator color=”blue”][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1452700243026{margin-bottom: 39px !important;}”][vc_column_inner][vc_column_text css=”.vc_custom_1728001368039{margin-bottom: 20px !important;}”]About REX Roundtables

REX is designed specifically for business owners and executives who are passionate about getting better and achieving dramatically better results. A REX Roundtable is a personal, advisory board composed of 15-18 smart and successful individuals who meet regularly to help each other improve the performance of their business and the quality of their personal lives. REX carefully crafts the chemistry of each Roundtable so there are no competitors, strong similarities, yet a broad range of complementary expertise among the members. Founded in 1989, REX has over 250 members with 2,700+ clubs in more than 25 countries.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/4″ offset=”vc_hidden-sm vc_hidden-xs”][stm_sidebar sidebar=”573″][/vc_column][/vc_row]

Why REX?

Running a business is one of the most demanding and isolating roles a person can take on. Your staff can’t always tell you the hard truths. Your competitors certainly won’t. And well-meaning advisors rarely have the real-world experience to challenge you the way a peer can.

REX Roundtables are built on the belief that the right peer group changes everything. Each Roundtable is structured around candor over comfort: polite talk is actively discouraged in favor of the honest, incisive exchange that actually moves businesses forward. Your chair and fellow members create a confidential, high-trust environment where the difficult conversations are held, and then acted on.

The results bear this out. In the fitness industry alone, the top 25% of REX member clubs are 50 to 100% more profitable than industry averages. That performance gap isn’t luck; it’s what happens when smart operators stop working in isolation and start working together.

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