I was recently asked to write a proposal for a new REX Roundtable in Australia, and the company I’m working with hit me with a beauty of a question: “So who would be a
REX member?”
It’s a ripper of a question—and it got me thinking.
See, I affectionately call our REX members REXers. They’re not just gym owners or decision makers. They’re a rare breed. Here’s how you know you’ve stumbled upon a true REXer in the outback:
- They’ve got an unquenchable thirst to get better. No matter how many strategies we throw at them, they’re always wanting more ways to improve.
- Their mind is open and yet not one that lets the wind blow any idea in, but then pauses to really think before saying “nah, that’s not for me” or “that’s a beauty.”
- They want to be challenged and only by people they trust. They know their fellow REXers have walked a mile in their shoes and that they are empathetic to their needs, so they feel comfortable with the uncomfy questions!
- They genuinely want to help others. They believe that if one club succeeds, we all rise with the tide.
- They leave their ego at the door. It’s not about who’s got what. It’s about being real.
- And yep, they’re just bloody good humans. No d***heads allowed. (You’ll forgive the language, but there’s really no better way to put it.)
By the way for non REXers, if you read that list and thought “that’s me” — then maybe, just maybe, you’re already a REXer at heart. You don’t need to “apply” or “audition” (we’re not The Voice). But if your gut is saying, “I reckon this sounds like my kind of crew,” then let’s have a chat. No pressure. No pitch deck. Just a convo between two people who want to get better—for themselves and their business.
