MXM Equipment Exploration
MXM is excited to introduce Equipment Exploration — an innovative way for fitness operators to understand exactly how their members experience equipment in real time.
The Future of Marketing Is Self-Optimizing: Inside ROR’s AI Media Platform
In today’s always-on world, every dollar counts—and inefficiency costs brands more than ever. ROR’s AI Media platform solves that challenge with a self-optimizing engine built to adapt, learn, and deliver results automatically.
Trusted Supplier: Performance Food Centers
At Performance Food Centers, we believe that true health and total fitness start with the power of real, minimally processed, and clean whole foods.
Making the Holidays Work for Your Gym
The holiday season can be both the most joyful and the most challenging time for fitness centers. Members’ routines get disrupted by travel, family gatherings, and endless holiday treats, leading to a temporary dip in attendance.
Give Your Members HIIT Without the Hurt
HIIT remains one of the most effective and in-demand training methods in fitness. But for many members, high-impact workouts simply aren’t realistic.
From Data to Decisions: Turning Club Metrics Into Smart AI Insights
If you’re like most REX members, you already have more on your plate than time in the day.
AI as Your Silent Partner: How ChatGPT Can Save 10 Hours a Week in Club Operations
If you’re like most REX members, you already have more on your plate than time in the day.
SHC Will Help You Turn Recovery Into Revenue – and New Members
Smart Health Clubs (SHC) will help you transform recovery services into a growth engine for your club. Instead of recovery zones being overlooked, SHC makes them a powerful draw for both current and prospective members.
Webinar: How To Prepare For Agentic AI
Join Terry Woods from HireBOB.ai for our September webinar designed exclusively for REX Roundtables members, gym owners and fitness businesses.
When it comes to marketing, think smart.
If you’re choosing marketing partners based on price alone, it’s time to rethink. The cheapest marketing isn’t the most cost-effective — the smartest marketing is the most profitable.
A New Chapter: Better Tools for a Changing Fitness Industry
After more than 30 years specializing in risk management for health clubs, I’ve joined World Insurance Associates to deliver broader protection for today’s more complex fitness businesses.
Biomechanics That Build Loyalty. Durability That Builds Business
For gym owners and coaches, equipment isn’t just an investment—it’s a reflection of your standards. When machines break down, so does trust.