From Curiosity to Adoption: What HFA Told Us About Agentic AI
For many fitness operators, energy is one of the largest—and least controlled—operating expenses. Gyms routinely spend 25–40% of operating costs on utilities, driven by long opening hours, high ceilings, HVAC intensity, humidity control, lighting, showers, and specialized spaces like pools and studios.
Why Energy Is a Hidden Margin Lever in Fitness Real Estate
For many fitness operators, energy is one of the largest—and least controlled—operating expenses. Gyms routinely spend 25–40% of operating costs on utilities, driven by long opening hours, high ceilings, HVAC intensity, humidity control, lighting, showers, and specialized spaces like pools and studios.
REX Trusted Supplier Spotlight: Atlantis Strength
In 2025, Atlantis introduced four new machines: the Shrug & Deadlift, Unilateral Lat Pulldown, Selectorized French Press, and Glute Abductor. Each one raised the standard in its class. The 2026 chapter begins with the next evolution: the Atlantis Power Squat Pro.
Designing Strength Spaces for Long-Term Growth
Strength training has evolved from a specialist offering into a central driver of member engagement, retention, and long-term facility value. Yet many operators face the same challenge: how to deliver a high-quality strength experience while protecting space, flow, and future flexibility.
Trusted Supplier Spotlight – Yanga Water
Yanga offers a hydration refill station solution for clubs that dispenses flavored, filtered, vitamin infused water with unique ingredient options—such as pre-workout caffeinated options and post-workout recovery blends.
💻 Webinar Replay: Beyond the Buzz – Real Innovations Shaping the Fitness Industry
Turn your fitness floor into a driver of member engagement, operational efficiency, and measurable results.
Wellgentic Delivers No-Code AI That Scales with Fitness & Wellness Businesses
Wellgentic has launched its no-code AI platform for gyms, studios, and wellness centers nationwide, following strong results from pilot deployments.
Health Clubs and GLP-1 – Know the Risks
GLP-1 medications are driving massive member interest. Clients are asking trainers about them. Some clubs are exploring programs or partnerships. The opportunity is real. So is the liability.
Trusted Supplier Spotlight – Groe Solutions
I’m Alan – Marine vet and founder of Groe Solutions. Our product, GroeFit, is your 24/7 gym‑ops intelligence employee, without the headcount.
Webinar Replay: Creating Your Mission/Vision/Value Statements with Impact
Join Audrianne Adams Lee, President and Founder of HR NETwork, Inc. to create your mission/vision/value statements with impact!
Trusted Supplier Spotlight – Lionel University
In an industry where the demands of the workplace evolve faster than ever, workforce development is no longer optional. It’s essential.
Trusted Supplier Spotlight – Matrix Fitness
Matrix is a global fitness brand built on strong, smart and beautiful design.