REX Trusted Supplier Spotlight: Atlantis Strength

In 2025, Atlantis introduced four new machines: the Shrug & Deadlift, Unilateral Lat Pulldown, Selectorized French Press, and Glute Abductor. Each one raised the standard in its class. The 2026 chapter begins with the next evolution: the Atlantis Power Squat Pro.

Developed through observation of how athletes and trainers actually use the original Power Squat, the Pro version introduces thoughtful refinements designed to improve accessibility, positioning, and overall training experience. A second, lower starting position allows shorter users to set up comfortably and securely, while an adjustable platform accommodates a wider range of flexibility, mobility, and training preferences.

The movement path has also been refined to remain more parallel throughout the lift, helping maintain a natural body position and more controlled loading from start to finish. Even the smaller details were reconsidered, including a redesigned safety system with rubber supports that reduce noise and long-term wear.

The Power Squat Pro is not a replacement. It is an evolution of a proven design, refined through real training environments and real user feedback, continuing the Atlantis pursuit of equipment built to help athletes Shape Greatness.

Reach out to REX Trusted Supplier, Ezra Chavez

+1 (438) 334 8510
echavez@atlantisstrength.com
https://atlantisstrength.com/

Why REX?

Running a business is one of the most demanding and isolating roles a person can take on. Your staff can’t always tell you the hard truths. Your competitors certainly won’t. And well-meaning advisors rarely have the real-world experience to challenge you the way a peer can.

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The results bear this out. In the fitness industry alone, the top 25% of REX member clubs are 50 to 100% more profitable than industry averages. That performance gap isn’t luck; it’s what happens when smart operators stop working in isolation and start working together.

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