REX Trusted Supplier Spotlight: BeBalanced
BeBalanced is bold. It’s an opportunity to add $100,000+ of net profit to your club. A strategic add-on. A business seamlessly integrated into your existing club. The perfect, natural alternative to GLP-1s. The method? Natural Hormone Balancing. You can boost revenue & member retention–while simultaneously attracting new members. Full training and support are provided. You […]
Tap Into The Fastest-Growing Fitness Trend
HYROX participation has grown 1,000% in the past five years – and your community needs an inspiring place to train. As the Official Group Training Partner for HYROX, Les Mills brings the power of world-class group training and the lure of global fitness racing straight to your facility. With a combined global footprint of over […]
REX Trusted Supplier Spotlight: Kamelot Productions
Kamelot Productions showcases City Fitness Logan Square through a dynamic gym tour designed to capture the energy, community, and modern training environment that define the brand. Combining precise FPV drone flying, carefully choreographed member movement, and strategic staging, their team creates seamless cinematic visuals that move through the space with speed and precision. The result […]
Answer Every Call, Book Every Lead – Voice AI Training
Join us live for a free, no-pitch training on how fitness & wellness businesses are using AI to answer every call, book every lead, and follow up 24/7 — without hiring anyone, and without replacing their team.
AI for Fitness Operators: Work Smarter, Connect Deeper With Wellgentic
The fitness industry is at an inflection point. AI has evolved from a chat tool into autonomous agents that can run entire workflows. Forward-thinking operators are already using it to handle volume, free up staff, and improve the member experience. In this session, Wellgentic will walk you through exactly what’s happening in AI right now and why […]
Smarter Energy Strategy for Smarter Club Operators
REX operators know better than anyone that running a successful health club business is about managing margins just as carefully as memberships. Yet one of the largest and most volatile operating expenses—energy—is often overlooked.
REX Trusted Supplier Spotlight: Instinctive Insights
At Instinctive Insights, we’re a full-service marketing and data science agency built exclusively for fitness clubs and gyms. While most agencies treat fitness like any other industry, we specialize in it — every strategy is grounded in how clubs actually operate, from sales cycles to seasonality.
REX Trusted Supplier Spotlight: Centr
We are excited to introduce three powerful new additions to the Centr Perform Series lineup: the Rower, AirBike, and Ski Machine. Purpose-built for high-use facilities and demanding training environments, these machines bring elite-level cardio training to your gym floor.
From Curiosity to Adoption: What HFA Told Us About Agentic AI
For many fitness operators, energy is one of the largest—and least controlled—operating expenses. Gyms routinely spend 25–40% of operating costs on utilities, driven by long opening hours, high ceilings, HVAC intensity, humidity control, lighting, showers, and specialized spaces like pools and studios.
Why Energy Is a Hidden Margin Lever in Fitness Real Estate
For many fitness operators, energy is one of the largest—and least controlled—operating expenses. Gyms routinely spend 25–40% of operating costs on utilities, driven by long opening hours, high ceilings, HVAC intensity, humidity control, lighting, showers, and specialized spaces like pools and studios.
REX Trusted Supplier Spotlight: Atlantis Strength
In 2025, Atlantis introduced four new machines: the Shrug & Deadlift, Unilateral Lat Pulldown, Selectorized French Press, and Glute Abductor. Each one raised the standard in its class. The 2026 chapter begins with the next evolution: the Atlantis Power Squat Pro.
Designing Strength Spaces for Long-Term Growth
Strength training has evolved from a specialist offering into a central driver of member engagement, retention, and long-term facility value. Yet many operators face the same challenge: how to deliver a high-quality strength experience while protecting space, flow, and future flexibility.