Tap Into The Fastest-Growing Fitness Trend

HYROX participation has grown 1,000% in the past five years – and your community needs an inspiring place to train. As the Official Group Training Partner for HYROX, Les Mills brings the power of world-class group training and the lure of global fitness racing straight to your facility.

With a combined global footprint of over 30,000 gym partners and 175,000 Instructors/coaches, the two brands aim to elevate the fitness industry through a multi-faceted partnership spanning programming, coaching development and event activations.

Douglas Gremmen, Chief Growth Officer at HYROX, said: “Partnering with a brand like Les Mills felt very natural to HYROX, given its well-established reputation and credibility within the global training community, and its consistent effort when it comes to the direction of group fitness through innovative concepts.”

The collaboration kickstarts the launch of two new functional circuit workouts: CEREMONY HYROX and CEREMONY HYROX MAX. Backed by Les Mills science, music, and coaching expertise, this is a premium group training experience to help you meet athlete demand for motivation and community.

The new programs, plus HYROX affiliation and access to the full HYROX365 platform, are now available to clubs as a preferential package to help operators combine the power of world-class group training with the lure of the industry’s ultimate way to train.

Build a stronger performance community by combining HYROX affiliation with a premium Training Program in the CEREMONY HYROX MAX Bundle.

Why REX?

Running a business is one of the most demanding and isolating roles a person can take on. Your staff can’t always tell you the hard truths. Your competitors certainly won’t. And well-meaning advisors rarely have the real-world experience to challenge you the way a peer can.

REX Roundtables are built on the belief that the right peer group changes everything. Each Roundtable is structured around candor over comfort: polite talk is actively discouraged in favor of the honest, incisive exchange that actually moves businesses forward. Your chair and fellow members create a confidential, high-trust environment where the difficult conversations are held, and then acted on.

The results bear this out. In the fitness industry alone, the top 25% of REX member clubs are 50 to 100% more profitable than industry averages. That performance gap isn’t luck; it’s what happens when smart operators stop working in isolation and start working together.

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