REX Trusted Supplier Spotlight: BeBalanced
BeBalanced is bold. It’s an opportunity to add $100,000+ of net profit to your club. A strategic add-on. A business seamlessly integrated into your existing club. The perfect, natural alternative to GLP-1s. The method? Natural Hormone Balancing. You can boost revenue & member retention–while simultaneously attracting new members. Full training and support are provided. You […]
REX Trusted Supplier Spotlight: Kamelot Productions
Kamelot Productions showcases City Fitness Logan Square through a dynamic gym tour designed to capture the energy, community, and modern training environment that define the brand. Combining precise FPV drone flying, carefully choreographed member movement, and strategic staging, their team creates seamless cinematic visuals that move through the space with speed and precision. The result […]
Answer Every Call, Book Every Lead – Voice AI Training
Join us live for a free, no-pitch training on how fitness & wellness businesses are using AI to answer every call, book every lead, and follow up 24/7 — without hiring anyone, and without replacing their team.
Energy Markets, Pricing & Procurement Strategy for Multi-Location Clubs
Discover why your energy bill is about to look nothing like it did five years ago — and what that means for a business where energy already eats up 30%+ of operating costs.
Using Passive Data To Improve Retention, Access, And Operations
Clubs need better visibility into member activity, facility access, and space and equipment utilization to create a more personalized and frictionless member experience. Groe helps operators capture those signals and turn them into actionable intelligence they can use to improve retention, control access, and manage operations more effectively. “All operators care about protecting access to […]
Driving Growth Through Strategy, Data, and Partnership
ROR is a performance marketing and growth solutions company dedicated to helping brands attract, engage, and retain customers more effectively. For more than two decades, we have partnered with leading organizations across the Health and Active Lifestyle sectors to solve complex growth challenges and deliver measurable business results. What sets ROR apart is our ability […]
Smarter Energy Strategy for Smarter Club Operators
REX operators know better than anyone that running a successful health club business is about managing margins just as carefully as memberships. Yet one of the largest and most volatile operating expenses—energy—is often overlooked.
REX Trusted Supplier Spotlight: Instinctive Insights
At Instinctive Insights, we’re a full-service marketing and data science agency built exclusively for fitness clubs and gyms. While most agencies treat fitness like any other industry, we specialize in it — every strategy is grounded in how clubs actually operate, from sales cycles to seasonality.
REX Trusted Supplier Spotlight: Centr
We are excited to introduce three powerful new additions to the Centr Perform Series lineup: the Rower, AirBike, and Ski Machine. Purpose-built for high-use facilities and demanding training environments, these machines bring elite-level cardio training to your gym floor.
From Curiosity to Adoption: What HFA Told Us About Agentic AI
For many fitness operators, energy is one of the largest—and least controlled—operating expenses. Gyms routinely spend 25–40% of operating costs on utilities, driven by long opening hours, high ceilings, HVAC intensity, humidity control, lighting, showers, and specialized spaces like pools and studios.
Why Energy Is a Hidden Margin Lever in Fitness Real Estate
For many fitness operators, energy is one of the largest—and least controlled—operating expenses. Gyms routinely spend 25–40% of operating costs on utilities, driven by long opening hours, high ceilings, HVAC intensity, humidity control, lighting, showers, and specialized spaces like pools and studios.
REX Trusted Supplier Spotlight: Atlantis Strength
In 2025, Atlantis introduced four new machines: the Shrug & Deadlift, Unilateral Lat Pulldown, Selectorized French Press, and Glute Abductor. Each one raised the standard in its class. The 2026 chapter begins with the next evolution: the Atlantis Power Squat Pro.