REX Roundtables Archives - REX Roundtables

Smarter Energy Strategy for Smarter Club Operators

REX operators know better than anyone that running a successful health club business is about managing margins just as carefully as memberships. Yet one of the largest and most volatile operating expenses—energy—is often overlooked.

REX Trusted Supplier Spotlight: Instinctive Insights

At Instinctive Insights, we’re a full-service marketing and data science agency built exclusively for fitness clubs and gyms. While most agencies treat fitness like any other industry, we specialize in it — every strategy is grounded in how clubs actually operate, from sales cycles to seasonality.

REX Trusted Supplier Spotlight: Centr

We are excited to introduce three powerful new additions to the Centr Perform Series lineup: the Rower, AirBike, and Ski Machine. Purpose-built for high-use facilities and demanding training environments, these machines bring elite-level cardio training to your gym floor.

From Curiosity to Adoption: What HFA Told Us About Agentic AI

For many fitness operators, energy is one of the largest—and least controlled—operating expenses. Gyms routinely spend 25–40% of operating costs on utilities, driven by long opening hours, high ceilings, HVAC intensity, humidity control, lighting, showers, and specialized spaces like pools and studios.

Why Energy Is a Hidden Margin Lever in Fitness Real Estate

For many fitness operators, energy is one of the largest—and least controlled—operating expenses. Gyms routinely spend 25–40% of operating costs on utilities, driven by long opening hours, high ceilings, HVAC intensity, humidity control, lighting, showers, and specialized spaces like pools and studios.

REX Trusted Supplier Spotlight: Atlantis Strength

In 2025, Atlantis introduced four new machines: the Shrug & Deadlift, Unilateral Lat Pulldown, Selectorized French Press, and Glute Abductor. Each one raised the standard in its class. The 2026 chapter begins with the next evolution: the Atlantis Power Squat Pro.

Designing Strength Spaces for Long-Term Growth

Strength training has evolved from a specialist offering into a central driver of member engagement, retention, and long-term facility value. Yet many operators face the same challenge: how to deliver a high-quality strength experience while protecting space, flow, and future flexibility.