An award-winning, entrepreneurial executive with a strong track record of visionary leadership in the club industry.
Eddie has worked with over 3000 clubs in 41 states and 6 countries since 1983.
- A faculty member of Club Industry Magazine, a top rated speaker at each of their 2 yearly conventions since 1990 & author for their magazine’s “Focus on Clubs” section 6x per year.
- Eddie has been a featured speaker at over 90% of the HFA conventions since 1990 & has authored many articles for their magazine.
- Eddie had been a faculty member for The HFA Professional Club Management, called the IHRSA Institute, a week long graduate level course for owners & managers. REX has brought this amazing event bac to our industry as the REX Leadership Academy in 2025 and It was sold out!
- Eddie was on the faculty of Club Success Magazine & Club Insider News.
- As a partner with Sales Makers, Ed sponsored & authored the HFA video on sales.
- Eddie was a judge for Club Industry awards & HFA’s sales team of the year award.
- Speaker for FITLIFE, MACMA & NEHRSA (regional HFA groups); Golds Gym Regional and national conferences.
- Eddie was on the Advisory Board of Wellness Health Education Network.
- Speaker & Education Committee member for Medical Fitness Association (MFA).
- Faculty for Face & Body Spa Magazine – Spa & Healthy Aging Conference.
- Featured speaker for the Italian Fitness Federation, Milan, Italy.
- Featured speaker for Lifenergy, Mondello, Italy.
- In 2008, Eddie partnered with Will Phillips of REX Roundtables to develop new roundtables for the health and wellness industry.
Areas of Expertise
- Culture, Strategy, Vision & Mission Planning
- Revenue Generation
- Relationship Development
- Operations Management
- Contract and Real Estate Negotiations
- Strategic Alliances & Development
Education
- M.S. in Exercise Physiology, Queens College in NYC
- M.S. in Education, Queens College in NYC
CEO of REX, Eddie is a gifted professional with more than 43 years of fitness industry management & leadership experience. He has consulted with over 1500 clubs. Ed has been one of the top speakers at HFA & Club Industry. His nickname of “the Godfather” is because he is committed to building very strong win-win relationships between the REX Club members and the REX Trusted Suppliers! For 21 years Mr. Tock was a Senior partner at Sales Makers, which was given the HFA Associate of the Year Award, the only consulting firm in 25 years to win this award! In 2008 Eddie partnered with Will Phillips, Founder of REX Roundtables to develop new roundtables for owners and chief executives for the health and wellness industry and is currently facilitating several REX Roundtables and leading the expansion of REX Roundtables worldwide. Eddie grew REX from 4 roundtables in 2008 to 25 worldwide today!
Since 2020, Eddie has been 1000% committed to making use the fitness industry not just survives but thrives and continues to grow and truly make a difference in everyone’s life…every day! He is passionate, outspoken and driven to help every REX Member grow and become even more successful!