The club industry has labeled Brent Darden a “Texas Talent” and “Industry Treasure” – “part preacher, part teacher, and part reacher”. For over three decades, the former HFA Board of Directors Chairman has amassed a wealth of knowledge about the industry and continues to share his experiences around the world through speaking and consulting. His messages have reached audiences in seventeen countries and been translated into ten different languages. Most recently Darden, was the owner-operator of TELOS Fitness Center, an award-winning multipurpose luxury brand in Dallas, Texas. TELOS was recognized as the “N. Dallas Business of the Year”, as a finalist for the “American Business Ethics Award”, and earned a litany of industry awards. Previously, he was V.P. of the renowned Cooper Aerobics Center, and was named HFA’s inaugural General Manager of the Year.

Brent Darden Consulting offers insight, innovation, and inspiration to virtually every segment of the broad wellness industry including church based facilities, corporate wellness programs, medically based facilities, commercial health clubs, country clubs, and destination spas. Brent also Chairs several industry REX Executive Roundtables.Since 2020, Eddie has been 1000% committed to making use the fitness industry not just survives but thrives and continues to grow and truly make a difference in everyone’s life…every day! He is passionate, outspoken and driven to help every REX Member grow and become even more successful!