If you’re choosing marketing partners based on price alone, it’s time to rethink. The cheapest marketing isn’t the most cost-effective — the smartest marketing is the most profitable.
At Instinctive Insights, we focus on what you earn back, not just what you spend. And we track it relentlessly with the KPIs that matter:
- CPA (Cost Per Acquisition)
- CPL (Cost Per Lead)
- L2M (Lead-to-Membership Conversion Rate)
Sure, you can hire a budget agency to run Google and META campaigns. They’ll plug in the basics, let AI take over, or recycle ad templates. Technically, they’ll get the job done. But here’s what that gets you:
The Cheap Way:
- Google Paid Search: Dependent on Google’s AI recommendations. No real keyword strategy, no negative keywords, no end-to-end tracking. Higher CPAs, lower-quality leads, and fewer memberships.
- META: One or two static ads for everyone. Minimal variation = minimal results. The outcome? High CPAs, low-quality leads, weak conversions.
The Smart Way (Our Way):
- Google Paid Search: Thoughtful campaigns with layered targeting, refined keyword work, and real tracking all the way to new-member CPA.
- META: Persona-driven creative, high-quality visuals, and constant rotation to fight ad fatigue. More creative = more engagement = more leads that convert.
Yes, our approach costs more to build and manage — but it pays off. A cheap campaign might get you a $150 CPA. A smart campaign might get you $70. Because we engineer for performance from day one.
So instead of asking, “What’s the cheapest way to do this?”, start asking, “What’s the smartest way to make this profitable?”
When you want better, not just cheaper — we’re here. Get in touch with Jeramy Fishel jfishel@instinctiveinsights.com or (513) 319-2593.
