Trusted Supplier: Performance Food Centers

At Performance Food Centers, we believe that true health and total fitness start with the power of real, minimally processed, and clean whole foods. Our journey began when our founder, Dan Young, faced unexpected health challenges despite leading an active lifestyle and loving sports. He struggled with extreme fatigue, chronic and acute digestive issues, and relentless brain fog. Despite seeking solutions through conventional medicine, his symptoms only worsened.

After several years of debilitating symptoms that seemed to grow in intensity, Dan discovered the transformative potential of Eastern medicine traditions and whole food nutrition. He realized that nutrient deficiencies and highly processed foods contaminated with heavy metals were at the root of his health struggles. This insight led him to develop a personalized, detox-focused nutrition protocol centered on healing, nutrient-rich foods, and targeted supplements. Within a year, Dan was able to fully regain his health—and has been whole and thriving ever since. His experience fueled his passion to make clean eating accessible and convenient for everyone.

Twenty-five years ago, Performance Food Centers was created with a single purpose: to bring clean, nutritious food to those who care about their health while simplifying the complex world of nutrition. From the beginning, our focus has been clear. We’ve partnered with like-minded organizations that share our vision. REX, our first partner and a relationship that has lasted over two decades, has played a crucial role in helping us develop innovative marketing and educational initiatives. Because REX members genuinely care about their customers, the knowledge exchanged within each REX Round Table is invaluable. This shared expertise benefits not only REX members but also the thousands of clubs we service nationwide.

At the heart of our values is the belief that life is built on relationships—something we’ve cultivated and strengthened through our partnership with REX. These connections are some of the most meaningful and enduring in our journey.

Our mission is simple: to help you achieve better health through delicious, nutrient-dense whole foods that are free from artificial and synthetic ingredients. We aim to empower you on your wellness journey by making healthy living accessible and straightforward. Because everyone deserves the opportunity to enjoy good health, we invite you to join us in redefining what it means to live healthily.

Remember: you are what your food eats!

Contact Dan Young on 610-656-4500 or dan@simpleagain.com for further information.

Why REX?

Running a business is one of the most demanding and isolating roles a person can take on. Your staff can’t always tell you the hard truths. Your competitors certainly won’t. And well-meaning advisors rarely have the real-world experience to challenge you the way a peer can.

REX Roundtables are built on the belief that the right peer group changes everything. Each Roundtable is structured around candor over comfort: polite talk is actively discouraged in favor of the honest, incisive exchange that actually moves businesses forward. Your chair and fellow members create a confidential, high-trust environment where the difficult conversations are held, and then acted on.

The results bear this out. In the fitness industry alone, the top 25% of REX member clubs are 50 to 100% more profitable than industry averages. That performance gap isn’t luck; it’s what happens when smart operators stop working in isolation and start working together.

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