[vc_row css=”.vc_custom_1459507957386{margin-bottom: 100px !important;}”][vc_column offset=”vc_col-lg-9 vc_col-md-9″ css=”.vc_custom_1452702342137{padding-right: 45px !important;}”][vc_empty_space][stm_quote quote=”10 Billion Searches: Are You Missing Out on Abs & Glutes?” image=”4524″ author_name=”REX Roundtables for Leaders”][vc_empty_space][vc_column_text css=”.vc_custom_1739860987834{margin-bottom: 20px !important;}”]
If I told you there was something that you could offer in your facility that there have been over 10 BILLION social media searches for, would you be interested? I certainly think so because as a leader in health and fitness you know that giving people what they want is a sure way to attract and retain customers! You further know that helping your facility stand apart from the competition is critical in this day and age when the consumer has so many options to choose from. So do you want to know what it is?
Its Abs and Glutes!
Last year alone there were nearly 10 Billion Views on the following 2 searches:
#Absworkout = 6.6 BILLION
#Gluteworkout = 3.1 BILLION
No Body Wants Ab Machines
When we started The Abs Company in 2007 a lot of people in the industry told me we had a great product but “no one wants Ab Machines!” I thought to myself that this was interesting because I had just seen the Ab Roller phenomenon where over 10 Million units were sold!
I thought maybe they mean no one in the Clubs wants them. They are just for consumers. But then I realized something. The home fitness consumer is also the gym member! In fact 65% of Gym members also have home fitness equipment. They are essentially the same person!!
That insight gave us the determination to launch the Ab Coaster® simultaneously to both the clubs and the consumer. Guess what happened? Millions of home consumers purchased the product and so did 25,000 commercial facilities in over 70 countries! The best part is the two fueled each other! Today 17 years later the product still sells every single day.
Surprise Surprise!
The surprise is that there really isn’t one! Of course people want Ab Machines and Ab Workouts. It’s one of the most coveted body parts we all want to improve. Be honest with yourself – today when you were getting ready for work, did you check your mid section? How it looked, how your clothes fit etc? Of course you did.
Obviously it’s not just about how our Abs LOOK. It’s how they support our entire body in daily function. We all know that the core is the foundation for all human movement and a strong core certainly contributes to injury prevention!
A dedicated area in your facility where members can come in and know exactly what to work, and how, is just good business. It’s clearly something people want and the benefits of having it are immeasurable.
GLUTE Magic!
Another red hot trend in fitness today is GLUTES! It’s essentially the same exact story as ABS but on the other side – literally. Just like with Abs, there is a vanity play, but also a functional play. Many of our members – especially female – are looking to have a fuller, more shapely backside. Achieving this gives many people a self confidence that is priceless.
Remember the 3.1 BILLION views for #Gluteworkout? This is not by accident. Members are looking for ways to train their glutes and if you don’t give them one they will make one up! We’ve all seen it – members tying up the smith machines for glute lifts. Platforms and racks in endless use for squats and deadlifts. And the list goes on and on.
What’s important to recognize is that oftentimes members are performing lifts that they may not have the training for. Also, they may be using machines for things other than what they are intended. Both of these things can lead to injury and the frustration of other members looking to use the machines that are being tied up!
There has to be a better way!
Fortunately there is. Just like a dedicated ABS area, many facilities are providing a dedicated GLUTE training area – where the entire space is dedicated to giving members a safe and effective way of training this coveted body part. The 3.1 BILLION searches aren’t an accident. The only question is are you providing the solution?
There are 2 Sides to the Story!
Deciding on which upgrades to make to a facility or which equipment to purchase is a major decision. Today more than ever customers are looking for an experience when they come to your business. It’s clear that Abs and Glutes are 2 of the most coveted areas members want to work. For all of its flaws, one of the defined benefits of social media search data are the insights to what people actually want! We generally don’t search for things we don’t want.
Combining innovative and effective AB and GLUTE products in your facility gives members exactly what they want and your business will flourish too. The Ab and Glute Zone™, exclusively from The Abs Company, is being embraced world wide. From major brands to independent operators. From Universities to Military Bases. The most successful operators know there are 2 sides to the story. It’s not just ABS. It’s not just GLUTES. It’s BOTH. In as little as 100 square feet you can provide a solution your members will LOVE. And the next time one of the 10 Billion searches happens – how great will it be that YOUR facility will be shown in the results!
To learn more about The Abs Company please call 866.219.5335 or visit www.TheAbsCompany.com.
[/vc_column_text][vc_row_inner content_placement=”middle” css=”.vc_custom_1711467237207{margin-bottom: 39px !important;}”][vc_column_inner][vc_separator color=”blue”][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1452700243026{margin-bottom: 39px !important;}”][vc_column_inner][vc_column_text css=”.vc_custom_1728001368039{margin-bottom: 20px !important;}”]About REX Roundtables
REX is designed specifically for business owners and executives who are passionate about getting better and achieving dramatically better results. A REX Roundtable is a personal, advisory board composed of 15-18 smart and successful individuals who meet regularly to help each other improve the performance of their business and the quality of their personal lives. REX carefully crafts the chemistry of each Roundtable so there are no competitors, strong similarities, yet a broad range of complementary expertise among the members. Founded in 1989, REX has over 250 members with 2,700+ clubs in more than 25 countries.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/4″ offset=”vc_hidden-sm vc_hidden-xs”][stm_sidebar sidebar=”573″][/vc_column][/vc_row]