Leadership Team

Brian Dillman

REX Chair

A commercial transformation executive with 20+ years driving revenue growth across fitness, apparel, sports, and consumer goods.

Over two decades of building revenue teams and transforming businesses.

Areas of Expertise

  • Brand Development
  • Global Marketing Execution
  • Customer Experience
  • Hospitality
  • Re-Branding
  • Sales Optimization
  • Leadership Development
  • Employee Engagement
  • Operational Excellence
  • Racquet Sports, Health and Wellness, Facilities, Apparel, and Manufacturing

Education

  • B.A. in Communications,
University of Illinois

Brian Dillman is a leading sales executive with more than two decades of experience building high-performance revenue teams and driving commercial transformation across a wide range of industries. He bootstrapped Miha Bodytec’s North American fitness subsidiary from zero to over $3 million in revenue, led a full commercial turnaround at Rodd & Gunn USA apparel that reversed a $1.6M EBITDA loss into a $300K profit within a year, and managed international wholesale across 100+ premium accounts as Managing Director of Peter Millar UK. Earlier in his career, he held senior commercial roles at Wilson Sporting Goods, Cervélo Cycles, Power Plate International and ABEO Footwear.

Most recently, as CEO of the Racquet Sports Professionals Association (formerly USPTA), Brian drove 6% membership growth, raised Net Promoter Score from 61% to 83%, and led the rebranding of a 97-year-old organization — earning him the 2024 Racquet Sports Industry Person of the Year award. Known for combining hands-on sales experience with structured training and process design, he has built sales playbooks, coaching frameworks, hospitality and branding modules and onboarding curricula throughout his career. Brian holds a Bachelor of Arts in Communications from the University of Illinois.